1. Total Commitment: Give 100 percent in raising awareness to issues facing God's Creation in the mountains, forests and streams of North America and beyond.
2. No Politics: Let the facts speak for themselves in all investigations.
3. North American Model: We support the North American Model of Conservation and believe it is the best path forward for wildlife in North America and that similar practices can aid wildlife globally.
4. Youth: Mentoring youth to become conservationists is crucial. Our Wild Wishes program grants wildlife encounters to children with a critical illness or loss of a parent or sibling. We mentor teens in this program to be part of our research and conservation education efforts.
5. Supporting Israel's Wildlife: Raising awareness to wildlife issues in the Holy Land will be an ongoing objective.
6. Creativity Counts:. We will use a high level of creativity to get our message to the public, engaging through all forms of media.
7. Inspire Others: There is no negative here. We seek to inspire conservation action and to motivate people to seek solace in God's most beautiful creations-the mountains, forests and streams of the world.